The brief: create comprehensive coverage of the company’s sponsorship of the PGA Tour event including: internal communications, web content, and a roll-in video for the regular global “Town Hall” live broadcast featuring the company’s corporate giving campaign with St. Jude Children’s Research Hospital.

Multiple videos for different audiences were created from coverage of the event: internal communications for the global organization of 10,000 employees; marketing content for patient’s researching joint replacement therapy; corporate communications to support the company’s corporate giving initiatives.

A year’s worth of content was acquired and produced from less than a week of production effort from a two-person production team.