The brief: Deliver a low-cost 3D animation describing a new treatment for COPD being developed by a small medical device startup company.

The majority of the budget was used to model the product, including texture and shade designed to match the less-extensive 2D fixed-perspective anatomy modeling. The saved the client significant production cost, and sped the delivery schedule.

If the product had reached commercialization maturity the 2D look of the anatomy could have been easily upgraded to a fully textured landscape with six- degrees of freedom camera movement