The brief: In a series of short interviews share physician best practices related to joint replacement therapy.

Dr. Steele presents one of the clearest arguments ever recorded about how doctors, patients and industry all play important roles in improving the quality of care. The lessons he discusses apply far beyond hip or knee replacement best practices and are a guide to using observational pre-operative and post-operative data to improve patient outcomes.

The interviews were used both internally and externally to position the company and its field organization as authentic and self-aware thought leaders.