The brief: Support the anticipated publication of positive clinical trial results in pancreatic cancer treatment across all of the company’s communication channels.

Original media content was produced to support a satellite press tour, national broadcast appearances, online media, company website, electronic press kit and more. The program delivered tens of millions of gross impressions and hundreds of potential patients referred to clinical trial enrollments.

The program content was also used in the clinical setting for surgeon and practice training, patient education and in support of regulatory filings