The brief: Train physicians in a new technique through peer-to-peer video instruction.

“See one, do one, teach one” is the historical standard for physician training; video, both live and on-demand plays an increasingly important role. In this example the complex procedure is reviewed in overview, with emphasis on the technology used.

All new surgical procedures start with the belief of a small number of practitioners, as was the case with the described approach to pancreatic cancer.