The brief: Create a video roll-in for the company’s regularly scheduled Town Hall global live broadcast featuring the company’s sponsorship of the Retired NFL Players Association annual fundraising events.

Provisioned a video crew to attend the fund raising event and collected more than a dozen interviews with retired players whose lives have been impacted positively by orthopedic surgery.

Produced roll-in packages for the live stream of the company meeting – a great way to give the on-stage talent a few minutes break during the event and a ‘familiar’ TV magazine show cadence for the audience which keeps engagement high.