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Larry TV Internal Communications Show

The brief: create an episodic magazine format live-stream broadcast for the global organization; source and engage a global CDN partner for seamless live multi-device, global delivery.

Used internal resources to develop the identity and broadcast graphics package for the series; originated live broadcasts from several of the company’s global offices including: Amsterdam in the Netherlands, Georgia, NY and California. 

Live broadcasts from the company’s largest professional society trade events were also produced for internal and external live and on-demand audiences.

Worldwide Internal Live Broadcast Channel

The brief: produce recurring global live-streaming broadcasts to support the company’s internal communications efforts.

Significant original content was created in advance of each broadcast and multi-camera live streams were repeated several times during the day for audiences in different time zones. 

Months of preparation preceded each broadcast including producing ‘roll-in’ video features about patient’s who benefited from joint-replacement therapy, updates about key product launches and brand message reinforcement.

St Jude Children’s Research Hospital Sponsorship

The brief: create comprehensive coverage of the company’s sponsorship of the PGA Tour event including: internal communications, web content, and a roll-in video for the regular global “Town Hall” live broadcast featuring the company’s corporate giving campaign with St. Jude Children’s Research Hospital.

Multiple videos for different audiences were created from coverage of the event: internal communications for the global organization of 10,000 employees; marketing content for patient’s researching joint replacement therapy; corporate communications to support the company’s corporate giving initiatives.

A year’s worth of content was acquired and produced from less than a week of production effort from a two-person production team.